Please see attachment at the end.
Campaign Manager:
Rachel Spong
Oli Bliss
Communication date(s)
Email journey containing 3 email sends:
Email 1 send: Friday 17 Jan 2025 Teach lifesaving skills this Heart Month with Classroom RevivR
Email 2 send: Mon 3 Feb 2025
Email 3 send: Fri 20th Feb 2025 (tbc)
Packs
[What is being sent to supporters, e.g. warm direct mail pack. Include quantity mailing]
Three emails will be sent on the dates above to secondary schools/educational establishments raising awareness of February as Heart Month and asking them to be part of BHF’s effort to train students in lifesaving CPR.
Emails will be sent to eligible schools who have previously registered for Classroom RevivR (since it launched in Sept 2023). Classroom RevivR is only eligible for secondary schools teaching pupils aged 11-16 years old.
Some schools may have already delivered CPR training using Classroom RevivR; whilst a larger proportion will not. There will therefore be 2 different packs: Active and Inactive schools.
Emails remind teachers of the learning outcomes for their students:
To identify what to do in a medical emergency
To learn CPR
To learn how to use a defibrillator
The email also reminds teachers of the resources they will be able to access through the Teacher portal and that teaching CPR is a statutory requirement of the health and wellbeing curriculum (PSHE) in England, Scotland, Wales and Northern Ireland.
We have also included the inspiring story of Jolie (Email 2), a primary school deputy headteacher, who had a cardiac arrest whilst delivering an assembly in school and who was saved by a quick-thinking colleague performing CPR on her.
A prize draw incentive to win 30 tablets for their school and a £100 Amazon voucher for themselves is also included to drive conversions to teach CPR using Classroom RevivR throughout Feb/Spring term.
Final data volume: c3k
Standard FAQs: (General)
How has my fundraising been spent?
Donations are spent where the need is greatest. Anything that you do give is vital to supporting the work of BHF.
How will my fundraising help fund research?
For 60 years the BHF has funded ground-breaking research into heart and circulatory diseases that have helped and improved lives. We are facing the biggest challenge in our 60-year history and the impact of the pandemic has significantly reduced our funding for future research. By supporting BHF-funded research, you’re supporting lab scientists, engineers, artificial intelligence software developers and many other research specialists. You’re supporting the pioneers of tomorrow’s procedures. And with your help, their solutions can become reality - outsmarting heart disease and helping to save and improve many more lives.
How can I find out more about your research?
If you want to find out more about how we have helped improve and save the lives of many people with heart and circulatory diseases, you can take a look at the research section of our website. Here you’ll find our successes in research, researchers’ stories from the pandemic and our research into risk factors: bhf.org.uk/what-we-do/our-research
Campaign Specific FAQs:
Why did I receive this email?
You previously registered for Classroom RevivR – BHF’s free, award-winning CPR training resource for schools. By registering for Classroom RevivR – you have access to a Teacher portal where you will find all the resources you need to teach CPR to your students and meet the statutory requirements of your health and wellbeing curriculum.
By registering, you have access to:
interactive, digital lesson
PSHE Quality Marked lesson plan (PSHE association accredited)
new CPR race game to help students master compressions
downloadable certificates for your students
live chat function to answer questions.
You can only access the portal if you have registered.
When does Heart Month start?
1 – 28th February 2025, you can start training your students in CPR training earlier and carry out CPR training up until the 31st March in order to be eligible for the Prize draw.
What are the Terms and Conditions of the Prize Draw?
The prize draw is 30 tablets for the winning school and a £100 Amazon voucher for you/the teacher. The prize is funded by our corporate partner the Royal Mail.
Full terms and condition of the Prize draw can be found here Classroom RevivR Heart Month 2025 prize draw terms and conditions - BHF
I don’t want to receive emails from you anymore?
You can unsubscribe at any time. Please let me know which types of communications you no longer wish to receive and I will update your record. If that’s everything, I would like to thank you for supporting the work of the BHF and helping us to beat heartbreak forever. If you change your mind, you can get back in touch with us at any time to renew your interest and select which mailings you wish to receive - just call our Customer Care Helpline on 0300 330 3322.
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